TSHOP BLOG

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience.

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience.

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience.

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience.